Going after my dream....

The past year for me has been one of the hardest to date. Being someone who has never been satisfied with OK or not being able to live up to my full potential, I found myself going after a dream. The dream to start a company based on passion, knowledge, and with a strong belief that what you are providing will help someone reach their goals faster.

For the past 9 years I have focused on everything that has to do with health, nutrition, and fitness. When the business side of me starts to take over, I still want to be able to enjoy my passion of fitness. So I combined them.  Helping clients reach their fitness and nutrition goals is rewarding but I still want to do more.

After working for great companies like Met-Rx/ Worldwide and Max Muscle, as well as smaller companies like Muscle Werks, I found that I had a passion for providing supplements to athletes and consumers. I realized that when I was training for a show the things that keep me going were belief in a supplement. That extra energy or recovery you got from your fat burner or BCAA. 

But what to take? And how do you know the products you are taking are really doing what they claim.
 I realized that there are 2 ways to get your products known. 1) Pay as many people to say they take them and advertise in EVERY magazine available. 2) Provide the store owners with a quality product with a good profit margin so they WANT to sell to the consumer. And by saving money on large marketing campaigns you can put that money into your product to create a word-of-mouth response. 

I went with option 2.....
PR Labs will start production in May and will be available for customers by the summer. I am really excited about our first product which will be a fat burner with a clinically tested combination of ingredients that have proven to help you reach your weight loss and lean body goals.
As soon as we launch I will be sharing information on this blog and our website coming soon.
It is a dream of mine to combine business with something I love and create an ethical product through research and testing......I am elated to get started. 

Time for a new goal!

So,
Starting the second week in May I will be blogging my training for Los Angeles Bodybuilding, Figure, and  Bikini NPC contest.
Follow me and my client Lauren Kafin on our journey to the LA's!
I may switch to bikini but I am going to attack this training and dieting just as fierce as I do for figure and see how I look at the end of these 12 weeks.
Should be fun and challenging!